Shaping Greatness
Where Purposeful Creation and Tireless Endeavor Converge in Triumph
Where it began
Three brothers and a lifelong friend are the owners of this company. Growing up in the East Bay area of California the culture we know is hustle and entrepreneurship. This idea started way back in 2020 as a joke between me (Tayari) and some of my college friends. I’ve always enjoyed creativity and creating things, so within 1 month I had the first belt on my waist. Immediately, the popularity of the belt and the ideas it represented became apparent. I had friends, family and even clients asking about the belt and where they could get one. Excogitate – to think out or devise, is what the belts then and currently embody. I recruited my brothers, Myles, and Mykal and they recruited their lifelong friend Marc-Anthony. This venture itself is but yet a dream, a goal, a place where we can fully execute our creativity and ambitions in the hopes of achieving something greater, something real, and something that will persist.
Quality
Effari arose as the brand to carry out products to the public, to you. We bring forward a brand that puts quality, interchangeability, and sustainability at the forefront of its ethos. Our mission is clear: to deliver a premium accessories ecosystem comprising products crafted from sustainable materials. We believe that by providing quality goods, with pieces that can be interchanged, and with collections that work seamlessly with one another, we can even further reduce the footprint of the consumer.
Furthermore
Ethos
Our accessories are built to last and our lifetime warranty backs that up. As brands fight to increase visibility and to appeal to the broadest range of consumers all the time, fast fashion has become all too popular. We choose a slow fashion methodology, with timeless pieces that can be upgraded as preferences change.
Intent
Every aspect of our brand, from the symbol to the name, is imbued with intention. Effari symbolizes the power of thought and creation—the essence of excogitation. We craft each accessory with care, infusing meaning into every detail and design. We pour our hearts and souls into every piece, infusing them with the passion and tenacity of those who wear them. And we hope you like them as much as we do.
Ambition
It is our mission to empower the visionaries no matter the scale of their vision. We invite you to join us on this journey of ambition, learning, growth, and triumph. Effari isn't just a brand; it's a movement—a testament to the indomitable hustler spirit. Together, let's craft success and inspire greatness in every step of the journey.
