How we make a difference together.
At Effari, we’re redefining luxury as a force for good. Through our partnership with Ecodrive, every purchase you make contributes to the restoration of mangrove forests along Kenya’s southeast coast. Mangroves play a crucial role in combating climate change, protecting coastlines, and uplifting local communities.
Growing up in California, nature has always been a part of our lives at Effari, influencing how we approach our work. Our connection to the environment is something we carry with us in every project we take on, including this one.
Why it Matters
Climate Action
Each tree absorbs up to 0.31 tons of CO₂ over its lifetime, acting as one of nature’s most efficient carbon sinks.
Coastal Defense
Mangroves reduce the impact of storms, stabilize shorelines, and prevent erosion.
Biodiversity
These forests are home to countless species, including endangered wildlife and essential marine life like fish and crabs.
Community Support
Restoring mangroves supports local economies by creating jobs in conservation, fishing, and ecotourism.
Planting mangroves is about restoring ecosystems, supporting vulnerable populations, and fostering a sustainable future.
Transparency You can trust
How Your Purchases Plant Trees
A portion of each Effari purchase goes toward planting mangrove trees in Kenya’s coastal forests.
Receive Your Impact ID Card
Each order includes a card with a unique code, connecting you to the trees you’ve helped plant.
Track Your Impact
Use the code to access Ecodrive’s tree-tracking system, where you’ll see GPS coordinates, timestamps, and photos of your trees.
Stay Updated
Receive progress reports on the project, ensuring full transparency and showing the long-term impact of your support.
The Bigger Picture: Restoring Balance
Our efforts to restore mangroves go beyond environmental impact—they’re about creating a ripple effect that touches lives and ecosystems alike
Economic Growth
By empowering local communities in Mbuguni, Kenya, this project creates jobs in tree planting, fishing, and conservation, fostering long-term economic stability.
Food Security
Restoring mangroves rejuvenates fishing grounds that many families depend on for their livelihoods.
Ecosystem Revival
Healthy mangroves mean healthier coastlines, thriving marine life, and improved resilience against climate-related challenges.
Watch 2024's Kenya Recap!
A New Standard for Luxury
At Effari, we believe luxury should inspire change. That’s why every accessory we create pairs timeless craftsmanship with a purpose. From responsibly sourced materials to partnerships like this one with Ecodrive, we’re redefining what luxury means—making it as meaningful as it is stylish.
Every purchase is an investment in a better future: one that supports environmental restoration, empowers communities, and safeguards our planet for generations to come. Together, we can make a lasting difference—one accessory, one tree, and one purpose at a time.